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Influencer Talent Agency Contract Template for Australia

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Key Requirements PROMPT example:

Influencer Talent Agency Contract

"I need an Influencer Talent Agency Contract for a gaming influencer with 2M+ followers, operating primarily in Australia but with significant US audience, including specific commission structures for streaming revenue and international brand deals, starting March 2025."

Document background
The Influencer Talent Agency Contract is essential for formalizing the professional relationship between talent agencies and social media influencers in Australia. This document is typically used when an agency agrees to represent an influencer for the purpose of securing brand partnerships, managing commercial opportunities, and providing professional management services. The contract addresses key aspects such as commission rates, scope of representation, content requirements, and compliance with Australian regulations including the Competition and Consumer Act 2010 and relevant advertising standards. It's particularly important in the current digital landscape where influencer marketing requires clear guidelines for both parties to ensure professional conduct, legal compliance, and successful commercial relationships. The agreement should be tailored to accommodate platform-specific requirements and the evolving nature of social media influence while protecting both parties' interests under Australian law.
Suggested Sections

1. Parties: Identification of the Agency and the Influencer, including full legal names, business details, and contact information

2. Background: Context of the agreement, including the Agency's business, the Influencer's platform presence, and the intention to enter into a representation relationship

3. Definitions: Key terms used throughout the agreement, including 'Content', 'Platform', 'Sponsored Content', 'Commission', 'Territory', etc.

4. Scope of Representation: Details of the agency services provided, including territory coverage and exclusivity terms

5. Agency Obligations: The Agency's responsibilities including negotiation of deals, promotion, management, and support services

6. Influencer Obligations: The Influencer's commitments, including content creation, maintaining engagement, professional conduct, and brand alignment

7. Commission Structure: Details of agency fees, commission rates, and payment terms for different types of revenue streams

8. Content Guidelines: Standards for content creation, including compliance with platform policies and advertising regulations

9. Intellectual Property Rights: Ownership and licensing of content, usage rights, and brand protection

10. Term and Termination: Duration of the agreement, renewal terms, and conditions for termination

11. Confidentiality: Protection of sensitive information and trade secrets

12. Dispute Resolution: Process for handling disagreements and jurisdictional matters

13. General Provisions: Standard legal clauses including notices, amendments, and governing law

Optional Sections

1. Morality Clause: Standards of behavior and consequences for reputation-damaging conduct, recommended for high-profile influencers

2. International Operations: Additional terms for cross-border activities and international revenue streams

3. Team and Support Staff: Terms regarding additional personnel provided by the agency or hired by the influencer

4. Insurance Requirements: Specific insurance coverage requirements for high-risk activities or large-scale operations

5. Crisis Management: Procedures for handling public relations issues or social media controversies

6. Revenue Diversification: Terms for non-standard revenue streams like merchandise, events, or branded products

7. Content Ownership Transfer: Special arrangements for transfer of content ownership rights to brands or third parties

Suggested Schedules

1. Schedule A - Commission Structure: Detailed breakdown of commission rates for different types of revenue streams and activities

2. Schedule B - Approved Platforms: List of social media platforms and channels covered by the agreement

3. Schedule C - Minimum Performance Requirements: Specific metrics and engagement targets the influencer must maintain

4. Schedule D - Restricted Categories: List of prohibited content categories or competing brands

5. Schedule E - Agency Services: Detailed description of specific services provided by the agency

6. Appendix 1 - Content Guidelines: Detailed content creation and posting guidelines, including disclosure requirements

7. Appendix 2 - Brand Partnership Process: Step-by-step process for securing and executing brand partnerships

8. Appendix 3 - Reporting Templates: Standard formats for performance reporting and revenue tracking

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

Relevant legal definitions






































Clauses



































Relevant Industries

Digital Marketing

Entertainment

Social Media

Advertising

Public Relations

Media and Communications

Fashion and Beauty

Gaming

Technology

E-commerce

Sports and Recreation

Lifestyle and Wellness

Relevant Teams

Legal

Marketing

Digital Content

Brand Partnerships

Talent Management

Business Development

Compliance

Creative Services

Contract Administration

Social Media

Influencer Relations

Relevant Roles

Talent Manager

Social Media Manager

Digital Marketing Manager

Brand Partnership Manager

Content Strategy Director

Legal Counsel

Contracts Manager

Influencer Relations Manager

Business Development Manager

Account Executive

Creative Director

Marketing Director

Compliance Officer

Digital Rights Manager

Industries










Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

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