¶¶Òõ¶ÌÊÓƵ

All Countries
Exclusive Marketing Agreement

Exclusive Marketing Agreement Template for Australia

Create a bespoke document in minutes,  or upload and review your own.

4.6 / 5
4.8 / 5

Let's create your Exclusive Marketing Agreement

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get your first 2 documents free

Your data doesn't train Genie's AI

You keep IP ownership of your information

Key Requirements PROMPT example:

Exclusive Marketing Agreement

"I need an Exclusive Marketing Agreement for my Australian tech company granting exclusive rights to a digital marketing agency to promote our SaaS products across the Asia-Pacific region, starting March 2025, with specific provisions for social media marketing and performance-based commission structures."

Celebrated by
Collaborations with
Investors
Document background
The Exclusive Marketing Agreement is a crucial commercial document used when a business wishes to establish an exclusive relationship with a marketing partner in Australia. This agreement is particularly relevant when a company seeks to delegate its marketing activities to a dedicated representative while maintaining control over brand integrity and market presence. The document addresses key aspects required under Australian law, including competition law compliance, consumer protection, and fair trading principles. It typically includes detailed provisions for territory definition, service scope, performance metrics, compensation structures, and termination conditions. The agreement is especially important for businesses expanding into new markets or seeking to establish strong, controlled marketing channels through exclusive partnerships.
Suggested Sections

1. Parties: Identification of the principal company and the exclusive marketing agent/company

2. Background: Context of the agreement, including the principal's business and desire for exclusive marketing services

3. Definitions: Key terms used throughout the agreement, including Territory, Products/Services, Marketing Services, etc.

4. Appointment and Scope: Grant of exclusive marketing rights and detailed scope of services

5. Territory and Exclusivity: Definition of geographic area and nature of exclusive rights

6. Term and Renewal: Duration of the agreement and renewal provisions

7. Marketing Services Obligations: Detailed marketing responsibilities and deliverables

8. Performance Requirements: Minimum performance criteria and KPIs

9. Fees and Payment Terms: Compensation structure, payment schedule, and commission details

10. Intellectual Property Rights: Ownership and usage rights of marketing materials and branding

11. Confidentiality: Protection of confidential information and trade secrets

12. Termination: Grounds for termination and consequences

13. Post-Termination Obligations: Obligations and restrictions after agreement ends

14. General Provisions: Standard boilerplate clauses including governing law, notices, etc.

Optional Sections

1. Digital Marketing Provisions: Specific provisions for online marketing activities, necessary when digital marketing is a significant component

2. Data Protection and Privacy: Detailed data handling requirements, essential when personal data processing is involved

3. Sub-contractors: Rules regarding the appointment of sub-contractors, needed if sub-contracting is permitted

4. Marketing Budget: Budget allocation and management provisions, when the principal provides marketing funds

5. Training and Support: Requirements for training and ongoing support, relevant for complex products/services

6. Insurance Requirements: Specific insurance coverage requirements, important for high-value or high-risk marketing activities

7. Compliance with Industry Standards: Industry-specific compliance requirements, necessary for regulated industries

Suggested Schedules

1. Schedule 1 - Products and Services: Detailed list of products/services covered by the agreement

2. Schedule 2 - Territory Definition: Detailed description or map of the exclusive territory

3. Schedule 3 - Marketing Services Specifications: Detailed scope of marketing services and deliverables

4. Schedule 4 - Fee Structure and Commission Rates: Detailed breakdown of fees, commission rates, and payment terms

5. Schedule 5 - Performance Metrics: Specific KPIs and performance measurement criteria

6. Schedule 6 - Approved Marketing Materials: Templates and guidelines for marketing materials

7. Schedule 7 - Reporting Requirements: Format and frequency of performance reports

8. Appendix A - Brand Guidelines: Principal's branding requirements and usage guidelines

Authors

Alex Denne

Head of Growth (Open Source Law) @ ¶¶Òõ¶ÌÊÓƵ | 3 x UCL-Certified in Contract Law & Drafting | 4+ Years Managing 1M+ Legal Documents | Serial Founder & Legal AI Author

alex.den.21@genieai.co
Relevant legal definitions














































Clauses





































Relevant Industries

Retail

Consumer Goods

Technology

Manufacturing

Professional Services

Healthcare

Education

Real Estate

Financial Services

Entertainment

Food and Beverage

Automotive

Telecommunications

Relevant Teams

Legal

Marketing

Business Development

Sales

Commercial

Compliance

Operations

Finance

Brand Management

Corporate Communications

Relevant Roles

Marketing Director

Chief Marketing Officer

Business Development Manager

Sales Director

Legal Counsel

Commercial Manager

Contract Manager

Marketing Manager

Brand Manager

Channel Manager

Territory Manager

Chief Executive Officer

Chief Commercial Officer

Marketing Operations Manager

Compliance Officer

Industries








Teams

Employer, Employee, Start Date, Job Title, Department, Location, Probationary Period, Notice Period, Salary, Overtime, Vacation Pay, Statutory Holidays, Benefits, Bonus, Expenses, Working Hours, Rest Breaks,  Leaves of Absence, Confidentiality, Intellectual Property, Non-Solicitation, Non-Competition, Code of Conduct, Termination,  Severance Pay, Governing Law, Entire Agreemen

Find the exact document you need

Standard Marketing Agreement

An Australian-law governed agreement establishing terms for marketing services provision, including scope, deliverables, and compliance with local regulations.

find out more

Marketing Representation Agreement

An Australian-law governed agreement establishing terms for marketing representation services, including territorial rights, commissions, and compliance requirements.

find out more

Simple Marketing Contract

An Australian-compliant agreement for the provision of marketing services, suitable for standard marketing engagements between service providers and clients.

find out more

Marketing Manager Contract

An Australian-compliant employment contract template for Marketing Manager positions, covering essential terms and conditions under Australian employment law.

find out more

Freelance Marketing Contract

An Australian-compliant contract for engaging freelance marketing professionals, defining service terms and protecting both parties' interests under Australian law.

find out more

Freelance Digital Marketing Contract

An Australian-law governed contract for engaging freelance digital marketing services, outlining services, deliverables, and compliance requirements.

find out more

Cross Promotion Agreement

An Australian agreement governing collaborative promotional activities between two or more parties, including terms for brand usage, responsibilities, and compliance requirements.

find out more

Marketing Confidentiality Agreement

An Australian law-governed agreement protecting confidential marketing information between parties engaging in marketing activities.

find out more

Advertising Sponsorship Agreement

An Australian-law governed agreement establishing sponsorship terms between a sponsor and rights holder, including financial commitments, brand usage rights, and promotional obligations.

find out more

Marketing Sponsorship Agreement

An Australian-law governed agreement establishing marketing sponsorship terms between sponsors and rights holders, including marketing rights, obligations, and compliance requirements.

find out more

Advertising Sales Contract

An Australian-law governed agreement for advertising services provision, defining terms between advertising providers and clients.

find out more

Marketing Referral Agreement

An Australian-law governed agreement establishing terms for marketing referral services, including commission structures and compliance requirements.

find out more

Cross Marketing Agreement

An Australian-law governed agreement establishing terms for collaborative marketing activities between parties, including brand usage rights and compliance requirements.

find out more

Marketing Rights Agreement

An Australian-law governed agreement that grants and regulates marketing rights between parties, including terms for brand usage, territories, and promotional activities.

find out more

Marketing Commission Agreement

An Australian-governed agreement establishing terms for commission-based marketing services between a principal company and marketing representative.

find out more

Cooperative Marketing Agreement

An Australian-law governed agreement establishing terms for collaborative marketing efforts between parties, including resource sharing and compliance with local marketing regulations.

find out more

Advertising Sales Agreement

An Australian agreement governing the provision of advertising services, including media placement, creative services, and campaign management.

find out more

Marketing License Agreement

An Australian-law governed agreement granting rights to use marketing materials and brand assets, with associated terms and conditions for brand protection.

find out more

Marketing Fee Agreement

An Australian-law governed agreement establishing marketing services terms, fees, and obligations between a marketing service provider and client.

find out more

Exclusive Marketing Agreement

An Australian law-governed agreement granting exclusive rights to market and promote products/services within a defined territory, with comprehensive terms for marketing services and performance requirements.

find out more

Social Media Marketing Agreement

An Australian-law governed agreement setting out terms and conditions for social media marketing services, including scope, deliverables, and compliance requirements.

find out more

Contract For Marketing Services

An Australian-law governed agreement establishing terms between a marketing service provider and client, covering service scope, deliverables, and compliance requirements.

find out more

Marketing Consultant Contract

An Australian-governed agreement establishing terms and conditions between a business and marketing consultant, covering services, deliverables, and mutual obligations.

find out more

Sales And Marketing Agency Agreement

An Australian law-governed agreement establishing terms for a sales and marketing agency relationship, including appointment, territory rights, and commission structures.

find out more

Digital Marketing Services Agreement

An Australian-law governed agreement for digital marketing services, outlining terms, conditions, and obligations between marketing service providers and their clients.

find out more

Digital Marketing Contract

An Australian-law governed contract for digital marketing services, outlining service delivery, performance metrics, and compliance requirements.

find out more

Co Marketing Agreement

An Australian-law governed agreement establishing terms for collaborative marketing activities between two or more parties, including rights, responsibilities, and compliance requirements.

find out more

Download our whitepaper on the future of AI in Legal

By providing your email address you are consenting to our Privacy Notice.
Thank you for downloading our whitepaper. This should arrive in your inbox shortly. In the meantime, why not jump straight to a section that interests you here: /our-research
Oops! Something went wrong while submitting the form.

³Ò±ð²Ô¾±±ð’s Security Promise

Genie is the safest place to draft. Here’s how we prioritise your privacy and security.

Your documents are private:

We do not train on your data; ³Ò±ð²Ô¾±±ð’s AI improves independently

All data stored on Genie is private to your organisation

Your documents are protected:

Your documents are protected by ultra-secure 256-bit encryption

Our bank-grade security infrastructure undergoes regular external audits

We are ISO27001 certified, so your data is secure

Organizational security

You retain IP ownership of your documents

You have full control over your data and who gets to see it

Innovation in privacy:

Genie partnered with the Computational Privacy Department at Imperial College London

Together, we ran a £1 million research project on privacy and anonymity in legal contracts

Want to know more?

Visit our for more details and real-time security updates.

Read our Privacy Policy.