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An Influencer Agreement is a legal contract between a business and a social media personality who promotes products or services online. Under Austrian law, these agreements must clearly define advertising disclosures (#Werbung or #Anzeige) to comply with the Fair Competition Act (UWG) and E-Commerce regulations.

The agreement sets out payment terms, content requirements, posting schedules, and exclusivity rules. It also covers intellectual property rights, data protection under the GDPR, and specific Austrian tax obligations. Modern influencer contracts often include performance metrics, creative control guidelines, and crisis management protocols to protect both parties.

Use an Influencer Agreement before starting any social media marketing campaign in Austria where content creators promote your products or services. This becomes essential when planning partnerships with influencers who have over 10,000 followers, as Austrian advertising laws require strict disclosure protocols and transparent commercial relationships.

The agreement needs to be in place before the first sponsored post goes live, protecting both parties under Austrian consumer protection laws. It's particularly important when dealing with long-term collaborations, product launches, or campaigns targeting specific demographic groups, as it establishes clear guidelines for content approval and advertising declarations.

• Influencer Agreement Contract: Basic one-to-one contract for direct brand-influencer partnerships, covering essential terms and Austrian advertising regulations
• Influencer Management Contract: Comprehensive agreement for ongoing relationship management, including content planning and performance metrics
• Influencer Marketing Contract: Campaign-specific agreement focusing on marketing deliverables and promotional requirements
• Influencer Agency Agreement: Multi-party contract for working with agencies managing multiple influencers
• Influencer Talent Agency Contract: Specialized agreement for talent representation and broader career management services

• Content Creators/Influencers: Social media personalities who agree to promote products or services, ranging from micro-influencers to major celebrities operating in Austria
• Brands/Companies: Businesses seeking social media promotion, responsible for compensation and providing products or services for review
• Marketing Agencies: Third-party firms managing influencer relationships and campaign execution on behalf of brands
• Legal Counsel: Attorneys specializing in digital marketing law who draft and review agreements to ensure compliance with Austrian regulations
• Talent Managers: Professional representatives who negotiate terms and protect influencers' interests in contractual arrangements

• Campaign Details: Document specific deliverables, posting schedules, and platform requirements (Instagram, TikTok, etc.)
• Compensation Structure: Define payment terms, including fees per post, product gifts, and performance bonuses
• Disclosure Requirements: Gather Austrian advertising guidelines for proper #Werbung or #Anzeige declarations
• Content Rights: Specify usage rights, content ownership, and reposting permissions
• Performance Metrics: Set clear KPIs, engagement expectations, and reporting requirements
• Brand Guidelines: Collect approved messaging, hashtags, and visual requirements
• Crisis Protocol: Establish procedures for content removal and dispute resolution

• Party Information: Complete legal names, business addresses, and tax identification numbers of influencer and brand
• Advertising Disclosures: Clear requirements for #Werbung or #Anzeige declarations per Austrian UWG law
• Scope of Services: Detailed description of content deliverables, platforms, and posting schedules
• Compensation Terms: Payment amounts, schedule, and method following Austrian tax regulations
• GDPR Compliance: Data protection measures and privacy requirements
• Intellectual Property: Content ownership, usage rights, and licensing terms
• Termination Clauses: Conditions for contract ending and content removal procedures
• Dispute Resolution: Austrian jurisdiction and applicable law specifications

An Influencer Agreement differs significantly from a Consultancy Agreement in several key aspects, though both involve professional services. While influencer contracts focus specifically on social media promotion and content creation, consultancy agreements cover broader professional advisory services.

• Scope of Work: Influencer Agreements specify content deliverables, posting schedules, and platform requirements; consultancy agreements outline strategic advice and professional expertise delivery
• Advertising Laws: Influencer contracts must comply with Austrian social media advertising regulations (#Werbung declarations); consultancy agreements focus on professional service standards
• Intellectual Property: Influencer agreements emphasize content rights and usage permissions; consultancy agreements protect proprietary knowledge and methodologies
• Performance Metrics: Influencer contracts include engagement rates and follower metrics; consultancy agreements focus on project milestones and deliverable quality
• Liability Structure: Influencer agreements address social media risks and disclosure requirements; consultancy agreements focus on professional indemnity and advice liability